Planning and Managing Public Relations Campaigns A Strategic Approach 6th Edition - Ebook TR

Planning and Managing Public Relations CampaignsA Strategic Approach

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of  provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.

Planning and Managing Public Relations Campaigns

In its 6th edition, , provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organizations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation and thorough evaluation and review.

Planning and Managing Public Relations Campaigns

Keeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG and corporate responsibility and decision-making will also be explored in depth. This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.

Additional ISBNs

9781398620292