Marketing Management: The Big Picture 1st Edition - Ebook TR

 

 

Marketing Management: The Big Picture

 
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking simples to each other, inextricably linking marketing strategy concepts with their executional implications.
 
 

Additional ISBNs

9781118801208

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