M: Advertising: 2024 Release - Ebook TR

M: Advertising: 2024 Release

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today?s business students.

Additional ISBNs

9781260381894, 9781264058556, 9781265019525, 9781265693855, 9781266642296, 9781266642814

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