Hitting the Sweet Spot - Again 1st Edition - Ebook TR

 

Hitting the Sweet Spot – Again

 
In 1992, the original Hitting the Sweet Spot was the first book dedicated to consumer insights and how such insights can inspire better marketing and advertising. In this comprehensive update, the authors add new case studies, techniques, and tools for those working in today’s global communication business. Hitting the Sweet Spot – Again shows you how to get to know your customer. It’s a research book, but it’s really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you’ll shows be able to do your job in today’s tougher-then-ever marketplace.

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