Global Strategy A Market Creation Approach 1st Edition - Ebook TR

 

 

Global StrategyA Market Creation Approach

 
Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.
 
 

Additional ISBNs

9781071894194, 9781071894224, 9781071894262, 9781071969908

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