Global Marketing Management 8th Edition - Ebook TR

 

 

Global Marketing Management

 
 

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

 
 

Additional ISBNs

9780133148732, 9780136157427

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