Fashion Entrepreneur - AI 3rd Edition - Ebook TR

Fashion Entrepreneur – AI – Starting Your Own Fashion Business, Third Edition, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. This new edition also includes a chapter on Fashion Artificial Intelligence (AI) and explains how simple AI techniques can be used to enhance the Fashion and Textile design and retail process. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. This book explains: • How to become an entrepreneur. • How to research the market, spot and exploit the opportunities. • How to finance the business and keep accounts. • How to write an innovative business plan. • How to design and manufacture your products, or develop a service. • How to brand, market, and sell your products. Fashion Entrepreneur – AI supports fashion and entrepreneurship courses globally; it is required reading for numerous degree programs and designed as a self-learning book. It is an invaluable reference text for students and emerging fashion entrepreneurs.