Disciplined Entrepreneurship Startup Tactics 15 Tactics to Turn Your Business Plan into a Business 1st Edition - Ebook TR

Disciplined Entrepreneurship Startup Tactics15 Tactics to Turn Your Business Plan into a Business

A hands-on, practical roadmap to get from great idea to successful company

In , renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling , the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

Disciplined Entrepreneurship: Startup TacticsDisciplined Entrepreneurship

This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics–like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products–that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:

• Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
• Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
• Methods for equity distribution that minimize conflict and maximize investor return

An invaluable resource for founders and entrepreneurs, will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

Disciplined Entrepreneurship: Startup Tactics 

Additional ISBNs

9781394223374