Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising - Ebook TR

 

 

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

 
 explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

Digital Strategies

 
 

Additional ISBNs

9780190925437, 9780190074777

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