Digital Marketing Analytics Making Sense of Consumer Data in a Digital World 2nd Edition - Ebook TR

Digital Marketing AnalyticsMaking Sense of Consumer Data in a Digital World

Distill Maximum Value from Your Digital Data! Do It Now!

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it — that’s why! The good news: neither have your competitors. It’s hard! But , it offers colossal opportunities, and all of the data is accessible to you.

digital marketing analytics is 100% doable

 and  will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, and from action to results.

Chuck HemannKen Burbary

What you’ll learn:

• Scope your efforts, pick the right tools, and get your metrics right
• Prioritize—because you can’t measure and analyze everything
• Craft experiences that reflect each customer’s needs, expectations, and behaviors
• Measure real digital media ROI: sales, leads, and customer satisfaction
• Track performance across all paid, earned, and owned digital channels
• Leverage digital data for strategic planning, product development, and HR
• Optimize digital content in real time
• Implement advanced tools and algorithms to accurately measure influence
• Use surveys, focus groups, and offline research to enhance digital insights
• Focus new marketing investments where they’ll deliver the most value
• Identify and understand your most important audiences across the digital ecosystem

— , Founder & MD of Insight Agents; author of 

Praise for the book:
“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
Sam KnowlesNarrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Additional ISBNs

9780134997766, 9780134997797