Consumer Behavior 1st Edition - Ebook TR

 

 

Consumer Behavior

 
 

In , the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

Consumer Behavior

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline.  is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

Consumer Behavior

  • An easy-to-follow introduction to and overview of consumer behavior
  • The consumer buying process
  • A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
  • Supplementary materials for instructors, including PowerPoint slides and a Test Bank
 
 

Additional ISBNs

9781119912439, 9781119912422, 9781119912453

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